Growth & Revenue — Weekly Review
MRR crossed $1.42M (+3.1% WoW) on the back of strong expansion; NRR held at 112%, but new-logo velocity softened and gross churn ticked up.
TL;DR
Expansion (+$71K) more than offset contraction and churn, lifting net new MRR to +$43K. The growth engine is retention & upsell, not new logos — paid conversion slipped to 3.6% and 11 accounts churned ($28K). Action: protect the Pro→Enterprise upgrade path and unblock the activation step where 38% of signups stall.
Key Metrics
MRR
New MRR
Churned MRR
Net new logos
NRR
Activation rate
MRR Bridge
Starting at $1.377M, expansion (+$71K) was the single biggest lever — bigger than all new business — while contraction (−$18K) and churn (−$28K) clawed some back. Net effect: +$43K to a $1.420M close.
| Component | Δ MRR ($K) |
|---|---|
| Starting MRR | 1,377 |
| New business | +58 |
| Expansion | +71 |
| Reactivation | +9 |
| Contraction | −18 |
| Churn | −28 |
| Ending MRR | 1,420 |
MRR Trend
26 weeks of compounding growth — the trailing-13-week average (dashed) sits below the curve, and the $1.5M target (accent line) is now ~3 weeks out at current pace. Drag the slider to zoom any window.
Acquisition Funnel
The drop from Signup → Activated is the leak: 38% never reach the activation milestone. Fix that step and paid conversion follows.
| Stage | Count | % of prev |
|---|---|---|
| Visitor | 48,200 | — |
| Signup | 6,140 | 12.7% |
| Activated | 3,830 | 62.4% |
| Paid | 1,420 | 37.1% |
| Expanded | 540 | 38.0% |
Trial→Paid
23.1%
CAC payback
11.4 mo
Demo requests
128
Avg. seats/acct
14.8
Cohort Retention
Logo retention by signup cohort. Newer cohorts (Mar–May) retain better at month 3 (~84%) than older ones (~71%) — onboarding changes in Q1 are paying off. Blank cells are simply future months.
Revenue by Plan
Enterprise now drives ~48% of MRR and is the fastest-growing tier; the Starter→Pro self-serve path remains the volume engine. Switch to the treemap for this week's mix.
Quarterly Goal & Health
We're at 82% of the Q2 net-new-MRR goal with two weeks left — on track if expansion holds.
Expansion is the engine
$71K expansion beat all new business combined; NRR 112%.
New-logo velocity softening
34 net new logos, down 5 WoW; paid conversion 3.6% (−0.4pp).
Churn creeping up
11 accounts churned ($28K, +14% WoW). Two were Enterprise — review save plays.
Top Accounts by Net MRR Δ
Sortable and searchable — rank by any column. Expansion is concentrated: the top 4 accounts drove over half of this week's $71K expansion.
Glossary
MRR / ARR
Monthly / Annual Recurring Revenue — normalized subscription revenue. ARR = MRR × 12.
NRR
Net Revenue Retention — existing-customer revenue incl. expansion, net of contraction & churn. >100% = base grows alone.
Churn
Revenue or logos lost to downgrades and cancellations. Gross = losses only; net = expansion minus losses.
Activation
Share of signups reaching the 'aha' milestone (project created + teammate invited) within 7 days.